I Hope You Didn't Order The Product Launch Formula Yet ...

From: Gary Ambrose
Date: Wednesday, April 2nd, 2008
Re: Product Launch Formula 2.0 - The Re-Launch!

Hello again,

Can I ask you a question?

It's a pretty serious question, and I feel the need to ask it even though I already know why you're here. So, here's the question ...

What do YOU need?

I want you take a second look at that question, and really think about it for a minute.

It's important, for the most important of reasons ...

What do you need, and what will actually help you get the most out of Jeff Walker's Product Launch Formula 2.0?

Please don't let someone else's idea of what's important cloud your judgement ...

They aren't in your unique position ... you are.

Now look, I want to tell you something right up top ... and you might think I'm crazy for doing so.

If you're looking for the bonus that claims to be worth the craziest amount of money ... this isn't it.

You can stop reading right now.

If the dollar value attached to someone's bonus is what you're using to make your decision, go ahead and close this page ... this isn't going to for you.

This bonus isn't "worth" ( yes, with 'air' quotes ) $32,934.12, and I'm not going to artifically inflate its value in an attempt to fool you into wanting it ...

That's not how I do things.

I've never been the type of guy who does well with the "Get Rich Quick" crowd, and in my opinion, that's the type of person who falls for that kind of a bonus ...

That being said, I've done pretty well at putting together bonuses that reallly get people's attention.

I don't have the biggest list, I don't include the most "stuff", and I'm don't make any outrageous promises ...

Yet, in spite of what might look like a long list of reasons why I'd never stand a chance ....I still tend to be a pretty big seller when it comes to these big-ticket launches.

It's should be all about you ...

The reason I think I've managed to do so well is because my bonus packages just make sense ... and they're designed for a very specific type of person.

I pick a specific segment of potential buyers, think about what I can offer that would truly help that specific type of person get the most out of the product I'm recommending ... and if at all possible, that's exactly what I offer.

It's a simple formula really ...

And to be honest, I'm not sure why more people don't do the same.

Well, this time around we're talking about Jeff Walker's Product Launch Formula 2.0, and I've designed this bonus package to close TWO very specific, and potentially dangerous holes in the formula for most of the people who will be picking it up ...

But ... before I get into what's in the bonus, there are a few things you need to know about me, and what makes me qualified to offer my help in the first place.

First up, Jeff invited me to speak at his $5,000 a head Product Launch Live Workshop ...

I don't think we would have done that unless he trusted me, and knew that I had something of immense value to offer his most important, and highest-paying clients.

When your clients are paying you $5,000 a head, they expect to be treated well ... I think that goes without saying.

And second, here's a screenshot of an email Jeff sent me a few years ago ...

I know that email may be a little bit cryptic, especially with that stuff blurred out, but here's what it boils down to ...

Jeff was so stunned with a promotion I'd done that he had to soften the language in one of his newsletters. He had to do that in order to make sure he didn't offend a very important group of people ... his very own of affiliates.

And although I know it's a little hard to see, there's a little grey bar indicating that I replied to Jeff's email way back on February the 27th, of 2006 ...

That's just a little over two years ago ... and I only point that out to you to show that Jeff and I didn't meet last week. We've actually first got to know each-other during the launch of Product Launch Formula 1.0, all the way back in October of 2005.

During that launch, I helped Jeff out with a technical issue related to email delivery ... I wrote him a little script that played a small, but important role in the launch that really put him on the map.

It also doesn't hurt that, in that email up there, Jeff mentions I blew John Reese's numbers out of the water. ;)

Moving on, I was also the first affiliate Jeff ever interviewed for his Product Launch Formula owners ... and, it wasn't because I'd done a promotion of one of Jeff's products.

The reason Jeff decided to interview me was because I did something that had never been done as an affiliate, to help someone launch a product ... what I did was so unique, and apparently so impressive, that Jeff called me up, and asked if I'd be willing to share my story with every owner of the original Product Launch Formula.

I didn't mind sharing, in fact, I thought it was cool that Jeff had noticed ...

Now I know it may look like I was singing my own praises pretty hard up there, but that wasn't my intention ... I wasn't saying any of that stuff to impress you.

My only reason for telling you about all that stuff was to make sure that you know Jeff trusts me, that we have a long-standing relationship, and that Jeff knows I always deliver on what I promise.

I think that's important ...

Does the Product Launch Formula work?

Of course it does ... if it didn't, I certainly wouldn't be recommending you pick it up.

But, the Product Launch Formula works a heck of a lot better if you already have a list, or have a bunch of friends you can call on to help you out ...

I think you sort of knew that though ...

All these big launches seem to be fueled by big name partners, with big time lists ...

How did you hear about Frank Kern's Mass Control?

How about StomperNet's Smarts Program?

And, how did you hear about THIS launch?

Email, right?

You're on someone's list, maybe mine, and that's probably how you heard this launch ...

It's pretty obvious that big name partners, with big time lists, make these things work a heck of a lot better ... it's one hole in the formula that no one likes to talk about.

So, you might be wondering what Jeff's take is on the importance of having a list? Well, why don't I let him tell you himself ...

This is a portion of a video that Jeff put on the PLF 2.0 blog just a couple of days ago, to answer a few questions for potential buyers ... pardon my horrible screen capture, you'll only have to suffer through it for about 20 seconds.

I'm sorry about the audio cutting out there at the end, if you didn't pick up what Jeff said, he said ...

"Yes, you absolutely have to have a list. So the thing is, just go get a list."

After that, Jeff talks about how Product Launches are a great way to build a list, but he also mentions you're going to need a "Seed" list to get your launch started ...

So, what are you going to do if you don't have that "Seed" list, or any of the other things that all these launches seem to be fueled by?

• What if you don't have a list of buddies with big lists to promote for you?
• What if you're planning on entering a brand new niche?
• What if you don't have a "seed" list, or any other list for that matter?
• What if you don't have any name recognition?

Look, if you already have all those things ... my bonus probably isn't going to be the best choice for you.

All you need to do is grab Product Launch Formula 2.0, leverage your existing resources, and get out there and make a killing ...

Oh, and pick it up through someone else's link ... you might as well grab yourself some freebies that you can use. ;)

If you're still reading ... I'm going to assume that you don't already have all those things, or, that you're at least a little bit concerned about where you stand on a few of them.

And, at this point you may be wondering if the Product Launch Formula will even work for you ...

Well, let me put that to rest right now, especially if you stumbled upon this page after having picked up your copy though someone else ...

Yes, it'll still work for you.

It may not work as fast, and it may not be as effective as it'll be once you have all your ducks in a row ... but it'll still work.

Jeff has case-study, after case-study proving it.

But let's face it, having a list, and having a few partners wouldn't exactly hurt your product launch ...

Jeff's going to fill you in on finding partners as a part of the Product Launch Formula course ... but, the PLF 2.0 is NOT a course about list-building.

That's where I come in ...

Do you remember when I told you that I don't have the biggest lists in the world ... well, that's true.

I don't have the biggest lists, in fact, I don't even have one of the biggest list for this launch ... but what I do have are some of the most effective lists.

That's sort of what I'm known for ... and it leads perfectly into what I have to offer, and how I think I can help.

Part One: Product Launch & "Seed" List Building - 2 Part Series
Valued at: $697.00

How do you build a list that is specifically geared for, pumped up, primed and ready to spend their hard earned dollars on your product launch?

And, where do you get these mysterious "Seed" lists from?

Well, that's what Jeff and I are going to answer, and explain in step-by-step detail for you during this series ...

My greatest strength is building hyper-targeted lists of prospects who are ready to spend ... it's what I do.

For example, I built a list of just over 10,000 prospects a few short weeks before Mike Filsaime launched his Butterfly Marketing course ... and I was his top-selling affiliate by a mile.

In fact, I sold double my closest competition, and produced what was the best result for an affiliate during any product launch in the history of the Internet Marketing space ...

How did I do it?

I can't exactly explain it all here of course, but here are a couple hints ...

I decided on a target prospect, and formulated a plan to find as many of that kind of prospect, as quickly as possible.

It doesn't stop there though ...

In the process of building that list, I was setting specific triggers, building massive amounts of trust, and positioning myself as the obvious expert in the field.

Oh, just in case you were wondering ... I didn't do it by calling in any favors, or by having the big guys promote something for me.

That'd be cheating. ;)

During this 2 part series, I'm going to be playing the part of "the list guy", and Jeff is going to fill in the Product Launch strategy ...

What are we going to be covering?

• How should your squeeze page should be designed? ( Hint: It's different when you're working on a Product Launch time line. )
• What should you be giving away as an incentive for new prospects to join your list ... if anything at all?
• What are the top 3 sources where you're going to find the best prospects, the quickest?
• Should you sell something before your launch? As a part of your pre-launch? Or should you avoid selling all together?
• How can you build credibility, and position yourself as an expert ... even if your prospects have never heard of you?
• How many prospects do you need on your "Seed" list before you begin your launch sequence? Or, should it start from day one?

We'll be covering all of that, and a heck of a lot more during our 2-Part Series on Product Launch & "Seed" List Building ...

Building a list is over the long term is something everyone should be doing ... but building a list for a Product Launch is a whole different animal.

Everything accelerates!

I guess there's nothing wrong with building a list for 5 or 6 months before launching your first product ... but if you're looking to enter a new market, become your field's next "overnight success", and see some results a little bit faster, this series is going to be instrumental!

And, you'll only find it here ...

Part Two: A One Hour, Product Launch Blueprint Overhaul
Valued at: $1000.00

This is something I don't normally like to offer, and with good reason ... time is my most valuable asset.

In the rare cases when I've offered one-on-one time in the past, I've charged $1,000.00 and hour, and when I've pulled the plug, I've had waiting lists several months long ...

But, in this rare case, and only because I know I can have a dramatic impact on your launch ... I'm offering you an hour of one-on-one time with me.

Why is this so important? And why could this end up being so valuable? Well, it's pretty simple ...

You have to plan for the "What-If's" ...

No one likes to talk about the "what-if's", but they happen ...

• What if you forget, or even worse yet, just totally botch a critical step in the Product Launch Formula?
• What if you think you've been doing everything right, but just aren't generating any buzz?
• What if you can't figure out how to apply one, or more, of the strategies in Product Launch Formula?
• What if you're doing everything right, but have a technical disaster, or a server meltdown during your launch? ( remember, I helped Jeff through his little snafu )

The fact of the matter is the "what-if's" could bring your launch to a screaming halt if you can't get those "what-if's" figured out ...

Now look, Jeff's going to do one heck of a job telling you how to put together your Product Launch Blueprint ...

But, he's not going to critique it for you, not unless you have 6-Figures burning a hole in your pocket, and are willing to wait about a year ...

During Jeff's pre-launch, he flat out told you that the last person he worked with a product launch for paid him close to $200,000 ... and that was just the first payment!

He also mentioned that he has already has a a waiting list that's over a year long ...

So, I don't think you're going to stand much chance of a chance of having Jeff personally look your Product Launch Blueprint over for you ...

But, I will. ;-)

And, I'm pretty damn good at it, if I do say so myself.

As a "super-affiliate" I tend to hear about a lot of these big-time launches pretty early in the process ... and I'm usually asked for my opinion on whether or not they're going to work.

I helped Mike Filsaime formulate the strategy for the launch of his Butterfly Marketing course ... and that did pretty well.

Brad & Andy of StomperNet took me out to lunch, and picked my brain for a few hours to get my opinion on their launch strategy before they pulled off the biggest launch in the history of the field ...

I also worked with Sterling Valentine on his launch ... a launch that pulled down a stunning six figures on the first product he ever released!

And, when Rich Schefren launched the Business Acceleration Program this past December, he called me up and we spent a few hours with on the phone talking product launch strategy ...

Those are just a few of the launches I've had a hand in ...

Now I want to make something very clear. I didn't plan out every step of their launches, and I'm not going to claim that I'm the guy responsible for all their successes ... that's hardly the case.

But, what I can tell you is ... I played my part.

I have what you might call a "sixth-sense" on whether or not something is going to work ...

I've accurately predicted the results of just about every major launch, and every major flop this field has seen over the past few years ... with one exception.

You can't always be perfect. ;)

If you think that having a second set eyes well-trained, and highly-experienced eyes take a look over your Product Launch Blueprint before you pull the trigger could help you out ... you've got it.

And remember, this will be a set of eyes that Jeff has trusted, not just once, but multiple times, to teach his very own clients ...

I can't promise you're going to like what you hear when we get on the phone, but what I can promise is that I WILL improve your results ...

We'll get on the phone for an hour, or longer if necessary, and I'll tell you exactly what I think needs changing, fixing, and updating in order for you to really crush it on your launch.

But, be warned ....

If you're the type of person who only gets on a call like this for a bunch of warm and fuzzy affirmations... I'm probably not your guy.

I put it all out there. You're going to get the good, the bad, and the ugly.

This is the only way you're going to get any one-on-one time with me this year ... I have absolutely no plans to offer private consulting, at have never offered private launch consulting at any price ...

So, if think some help want a guy with years of experience, who has been involved in several multi-million dollar launches, who has seen it from the technical side, who has had several 6-figure launches on product owner's side, and several 6-figure paydays from the affiliate side ... this is the only way you're going get me.

Oh, one last thing ...

If you watched any of Jeff's pre-launch videos, he made it a point to emphasize how many people he personally strategizes with on his own launches ...

Needless to say, having a second set of eyes looking over your launch is critical to making it all work.

Part Three: The 5-Part, Quality Lists Course
Priced at: $2497.00

That's right, I'm going to give you a copy of my "Quality Lists" coaching series ... the very same course that I currently sell for $2497.00.

Did you notice I didn't say "valued at $2497", I said, I currently sell it for $2497.00 ... and I've sold more than my fair share at that price.

This is, without a doubt, my best work ever. I'm extremely proud of this course, and with good reason ...

The "Quality Lists" coaching series is the only course designed to build you the best lists possible ... lists made up of nothng but the best prospects - Proven - Buying - Customers.

This 5-part series is the only course ever produced on building buyers lists ... because I'm the only guy doing it.

I'm a bit of a perfectionist when I put my name on a product ... and that almost caused a riot during the list, Quality Lists training.

You see, I'd already completed the first 3 parts, of the 5 part series, when I just couldn't stand it any longer.

I had to start over!

That's right, I started the whole series over ... even though the feedback was great, even though we were over 60% of the way through with the thing, I started over.

I wanted it to be perfect ...

The people who took part in this training live paid $2497, or more, to be a part of it ... and I've never released it publicly. The only ways you could have gotten into the series was if you were one of my higher end clients, if you saw me speak at an offline event, or if you'd joined me for one of a handful of teleseminars.

That's it ...

What's that matter? Well, it's pretty simple ...

You're going to be one of the very few people on the planet who has access to this information, the very same information that I've used to fuel several of my own 6-figure launches ...

You're going to get all 5 sessions, the 5 companion guides, a special little script that I've used to pull in as many as 10,000 prospects in a single week, and a few special little surprises ...

In short, you're going to have everything you need to get the list you're going to need to pull off a massive product launch.

If you don't have a list, or your list isn't quite cutting it ... the "Quality Lists" coaching series is exactly what you're going to need.

If should probably be hyping this thing up a heck of a lot more, after all, I do sell it for more than what PLF 2.0 is going to cost you ... but I think you've got the point.

Let's Bottom Line This Thing ...

As it says right up there ... it's bottom line time.

This bonus was put together to close the 2 biggest holes in the Product Launch Formula ...

You're going to need a list, and you're going to want a second set of eyes to go over everything with you ... Jeff said it himself.

When you put the best lists together, with the best Product Launch tactics available to man ... you're setting yourself up to dominate the market. Yes, it really is that simple.

But, if you don't have a list yet ... you could be in trouble.

And, if you don't have a second set of experienced eyes to look over your Blueprint for you ... you could be setting yourself up for a Product Launch Flop!

If you have any questions on Product Launches, on list-building, putting together an offer, or just about anything else ... I'll be there to knock down the roadblock for you.

I don't what a "what do I do now" moment standing in your way, and I'm not going to let it ... that's why I'm offering you my time, one-on-one, to focus specifically on your launch.

So, there's only one question left ...

Are You Ready To Launch?

Each and every part of my Product Launch Formula 2.0 bonus package was included for a reason ...

I'm not going to send you a GPS, dump a bunch of resell rights on you, or give you all sorts of other "junk" that's only going to slow you down. If that's what you're looking for, you're in the wrong place ...

Look, I'm going to level with you here ...

The Product Launch Formula is about building your business, positioning yourself as an expert, and pulling as much money out of that launch as you can ... and, that's exactly what everything in this bonus package was included to help you do too.

You're welcome to disagree ... but in my heart, I know this will the best Product Launch Formula 2.0 bonus package available for a lot of people.

If you think you' might be one of them ... you know what to do.

It's Time For Action ...

If you want your copy of Jeff Walker's Product Launch Formula 2.0, and everything that's included in my bonus package, just click the link on the bottom of this page ... it's big, it's blue, and it's obvious.

Jeff will open the doors at 12:00pm Eastern, which is 9am Pacific time ... and you'd better be ready.

My bonus will only be available until Jeff closes the doors, which gives you just a few hours take me up on this offer. If you're in before it's gone, you're going to get everything you see on this page, you'll get PLF 2.0, and you'll be getting a few unannounced bonuses from both Jeff, and myself ...

Thanks for reading, it's time to launch ...

Thanks & Good Luck,
Gary Ambrose

P.S. Once you have your order placed, just shoot me off an email to 777aces@gmail.com, let me know you're in, and I'll handle the rest ...

P.P.S. I just read this page over, an realized I didn't give you the "total value" that everyone seems to find so important ... so, here it is. If you pick up PLF 2.0 through that big blue link up there, you'll be getting my bonus package, with a total value of at least $4,194.00 ...

Wow, that's more than I thought.